Film graduates have finished their latest works in motion pictures and searching for the opportunity to spread their wings to the public views. The exhibition managed to tie their wounds into stories that touches the heart of audiences under the concept of “Stand Strong No Matter How”.
Client
Gradates from BA, Film and Television, HKBU
DELIVERABLES
VISUAL IDENTITY,
PRINT DESIGN,
Year
2024
Role
Creative Director,
Curator
當傷痛一直像天空籠罩於你，
不管走了多遠，
只有抬頭面對才能看到更遠 ——
儘管這樣感覺，如裸眼般直視烈焰當空。
苦痛與成長，兩者相互交織而成，
本來就共生為一。
Beneath the sun's gentle gaze, we all share a common journey through trials.
In loss and in wander, we find ourselves anew.
In the embrace of dawn's light, one glimpses beyond, traversing realms beyond words. Much like a hidden alcove, only by casting our gaze skyward and bravely confronting the unknown can we discover our escape. Even amidst blinding rays and weary eyes, this path must be trodden. Life unfolds in this eternal cycle, where the heart is tested, healed, and emerges stronger each time.
Pain, akin to a keen blade, carves wounds that weep relentlessly. Only by staunching the flow, can the mending begin, only to experience the cycle anew. Perhaps this is the essence of maturation - pain, then its revisitation; storms of emotion threatening to rend the soul, leaving one hollow. Through the crucible of suffering, strength blossoms, and in these trying moments, fresh perspectives emerge, fostering restoration and the evolution towards completeness.
This year's showcase, dubbed "Crimson Skies," symbolises pain as an ever-present canopy, yet it is by bravely confronting it that we gain clarity. Pain and evolution dance hand in hand, a tapestry woven from the threads of adversity.
Across 11 chapters and 12 creations, honed with precision, these tales intricately paint the diverse hues of life's narrative.
Beneath the sun's gentle gaze, we all share a common journey through trials. In loss and in wander, we find ourselves anew.
In the embrace of dawn's light, one glimpses beyond, traversing realms beyond words. Much like a hidden alcove, only by casting our gaze skyward and bravely confronting the unknown can we discover our escape. Even amidst blinding rays and weary eyes, this path must be trodden. Life unfolds in this eternal cycle, where the heart is tested, healed, and emerges stronger each time.
Pain, akin to a keen blade, carves wounds that weep relentlessly. Only by staunching the flow, can the mending begin, only to experience the cycle anew. Perhaps this is the essence of maturation - pain, then its revisitation; storms of emotion threatening to rend the soul, leaving one hollow. Through the crucible of suffering, strength blossoms, and in these trying moments, fresh perspectives emerge, fostering restoration and the evolution towards completeness.
This year's showcase, dubbed "Crimson Skies," symbolises pain as an ever-present canopy, yet it is by bravely confronting it that we gain clarity. Pain and evolution dance hand in hand, a tapestry woven from the threads of adversity. Across 11 chapters and 12 creations, honed with precision, these tales intricately paint the diverse hues of life's narrative.
Beneath the sun's gentle gaze, we all share a common journey through trials. In loss and in wander, we find ourselves anew.
In the embrace of dawn's light, one glimpses beyond, traversing realms beyond words. Much like a hidden alcove, only by casting our gaze skyward and bravely confronting the unknown can we discover our escape. Even amidst blinding rays and weary eyes, this path must be trodden. Life unfolds in this eternal cycle, where the heart is tested, healed, and emerges stronger each time.
Pain, akin to a keen blade, carves wounds that weep relentlessly. Only by staunching the flow, can the mending begin, only to experience the cycle anew. Perhaps this is the essence of maturation - pain, then its revisitation; storms of emotion threatening to rend the soul, leaving one hollow. Through the crucible of suffering, strength blossoms, and in these trying moments, fresh perspectives emerge, fostering restoration and the evolution towards completeness.
This year's showcase, dubbed "Crimson Skies," symbolises pain as an ever-present canopy, yet it is by bravely confronting it that we gain clarity. Pain and evolution dance hand in hand, a tapestry woven from the threads of adversity.
Across 11 chapters and 12 creations, honed with precision, these tales intricately paint the diverse hues of life's narrative.
Problem
Problem
Except for the theme, we noticed the blueprint of our visions aren’t always visible towards public’s sights. Yet following to the previous years’ screening event, the low reach and engagement conversion rate is the challenge to us.
Solution
Solution
Through research and embracing our thematic duality, the event aims to create a unique and thought-provoking experience for attendees. We aim to utilise the theme of wounds and laceration, to draw the attention of the public via social media.
Execution
Execution
The booklet and visual identity explore the nuances of fragility, while the films screened reflect the resilience and strength portrayed in "Stand Strong No Matter How." Under the theme of fragility, we managed to explore the tactical and rugged tone resonating vulnerability in texture and originality of films.
Results
Results
The event attracted a full house of the cinema, indicating the audience’s profound engagement with the thematic juxtaposition. Sponsors from various sectors achieved satisfactory outcomes in terms of engagement and brand impression.
Except for the theme, we noticed the blueprint of our visions aren’t always visible towards public’s sights. Yet following to the previous years’ screening event, the low reach and engagement conversion rate is the challenge to us.
Through research and embracing our thematic duality, the event aims to create a unique and thought-provoking experience for attendees. We aim to utilise the theme of wounds and laceration, to draw the attention of the public via social media.
The booklet and visual identity explore the nuances of fragility, while the films screened reflect the resilience and strength portrayed in "Stand Strong No Matter How." Under the theme of fragility, we managed to explore the tactical and rugged tone resonating vulnerability in texture and originality of films.
The event attracted a full house of the cinema, indicating the audience’s profound engagement with the thematic juxtaposition. Sponsors from various sectors achieved satisfactory outcomes in terms of engagement and brand impression.
